The Last Photo is a 360 campaign for CALM x ITV to show that “Suicidal doesn’t always look suicidal”. The campaign began with an unbranded installation of 50 large smiling portraits along London's South Bank. Two days later it was revealed live on ITV that each image was the last photo of the person before they died by suicide.Visitors to the exhibition could also scan QR codes, that played audio by family members which gave more in depth info into each story on CALM’s website.

The Last Photo | Case Study Film

“Suicidal Doesn’t Always Look Suicidal” | Film

Print & Poster Campiagn

ITV Coverage